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Reverse Marketing Techniques

A 1 hour interactive workshop designed for delivery virtually

Reverse marketing is a technique where by pro-actively contact potential and existing clients and “sell” a candidate to them to create an opportunity. It has been part of my recruitment life for decades and a way to meet my key performance indicators. I learned these techniques early in my career but perfected them whilst working for Morgan & Banks.

Who should attend:  Consultants at all levels who want to learn how to reverse market candidates in a structured and effective way.


Outcome expected: Consultants will leave this workshop with a proven structure, confident in the delivery of the call and overcoming objections.

Workshop Content:

  • Preparation for the call

  • Structure of the call, including objective and fall back

  • Getting past the gatekeeper

  • Objections 

  • Closing the call for a result

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